As a rising generation of consumers, Gen Z has become an important target group for many brands. This generation of true digital natives is even more anchored in the world of technology than the millennials who stood before them.
Companies that they want to reach must therefore go all-in on social media, Gen Z’s preferred place to “hang out” online.
However, the way Gen Z uses social media is different from older generations, and reaching out to them can be challenging. They need a focused approach that takes into account their values, interests, and lifestyles.
How to reach Gen Z on social media
15 members of the Young Entrepreneur Council recommend connecting with Gen Z-er via social media.
1. Create personalized, interactive experiences
Generation Z reacts particularly well to content that feels personal to them. Create interactive widgets, quizzes, and landing pages where you can actively share information about yourself for personalized results. Visual interactive content has a 70% conversion rate, in large part due to the feeling of connection that personalization creates.
– Amy Balliett, Killer Visual Strategies
2. Be relatable
Gen Z first opened their eyes to screens on a phone, tablet, and television that were part of their normal lives. It’s now easier to reach them because of social media, but the real challenge is creating the material that is relevant to their generation. Create a strategy to connect with them on a personal level so that you can develop a relationship with someone who had a different upbringing.
– Solomon Thimothy, OneIMS
3. Talk to their individuality
Aim for your individuality. Encourage them to be open and expressive when commenting on your social media posts and earn bonus points for balancing your company’s beliefs and values with those of your company.
– Andrew Schrage, Money Crashers Personal Finance
4. Build confidence in security and privacy
Gen Z-er are very careful when it comes to sharing their personal information. When engaging in social media, you should build confidence in your safety and security. Provide the information and don’t be too intrusive – this generation values making decisions on their own terms.
– Jared Weitz, United Capital Source Inc.
5. Find the right channel
Gen Z is on TikTok and other new channels that older generations may not even realize. Quickly go to these channels because this is where Gen Z depends.
– Angela Ruth, calendar
6. Learn what is important to them
You can get the best information from observing your audience and understanding what matters. Gen Z’s values are different and they are very vocal on social media too. You are more likely to resonate with them if you have a clear and strong stance and present your values. You can build closer relationships and customer loyalty.
– Blair Williams, Member Press
7. Ask for feedback
Gen Z is considered to be one of the most open and honest generations when it comes to business reports. These people love to have their opinions, and for good or bad you can use that to your advantage. When you get feedback, share their comment on your social profile if it’s good and address their concerns if it’s bad. Both actions result in more people learning about your company.
– Chris Christoff, MonsterInsights
8. Hire a Gen Z member to help
If you’re trying to reach a specific audience, especially younger ones, it’s good to have someone on your content team who is as close as possible to the age group they understand. Stop guessing what kids think is cool. It was repeatedly refuted.
– Andy Karuza, FenSens
9. Make it quick and fun
Gen Z doesn’t want boring infographics. They prefer fast, entertaining and understandable content. Sell on TikTok by promoting your products and “FYIs” through fun, creative, and entertaining content. The more original and eye-catching, the better. Use trending words and communicate reliably, including in comments or direct messages.
– Daisy Jing, banish
10. Adjust your vocabulary and tone
If your goal is for Gen Z to interact with you and really get their attention, then conform to them. You can’t address all of your audiences in the same way. Generate content based on their interests. When you speak and interact with them, do so using the appropriate language. By conveying to them that your company is modern and colloquially updated, they will look at it even closer and more openly.
– Kevin Laws, Leyes Media & Team Laws, of Leyes Enterprises
11. Include short-form communication
Gen Z tends to juggle multiple screens at once. If you want to reach Gen Z, brevity in writing and advertising is a must. Include methods of short-form communication and use memes, GIFs, emojis, and more to find ways to communicate with fewer or no words.
– Jordan Conrad, writing explains
12. Create video content
Gen Z-er is all about video content, whether it’s on YouTube, Snapchat or TikTok. Focus on generating active content that can be shared on these channels to pique their interest. Build a video centric media platform to gain their trust and build a lasting relationship.
– Matthew Podolsky, Florida, PA Legal Counsel
13. Host competitions and freebies
Contests and giveaways are a great way to get your brand excited and build a loyal following. People love winning free content and you can use this to your advantage by hosting an online giveaway for Gen Z. You’re already on social media anyway. So all you need to do is create a campaign that is worth getting involved in.
– Stephanie Wells, impressive shapes
14. Use stories
Stories are the first true content format designed for mobile experiences. It uses a vertical orientation and allows you to use interactive features like polls, hashtags and other details. It’s extremely engaging, and Gen Z uses it a lot. Making stories a part of your social media strategy will help you achieve them better.
– Syed Balkhi, WP beginner
15. Get involved often
Gen Z people love to buy products from companies who actively engage with them on social media. We check our social media accounts every day and respond to as many of our users as possible. According to our data, many of our customers are from Generation Z, and it appears that our engagement strategy plays an important role in our sales and traffic.
– John Turner, SeedProd LLC
Get the most out of your social media efforts
When it comes to social media and reaching your target audience, it’s important that you always create your content, headlines, and ad copies in a way that relates to your target audience. This is especially true when trying to reach Gen Z users online.
Each generation reacts differently to ad copies and content. So be sure to keep these useful tips in mind before starting your next social media advertising campaign.