arrange purpose monitoring in Google Analytics: Conversion monitoring made straightforward
Do you want to improve conversions on your website?
Whether you’re tracking leads, sales, or just want to understand which traffic sources are driving your bottom line, you need the right tracking.
This post will show you how to set up goal tracking in Google Analytics so you can track conversions on your website – it’s easy!
Also, I’ll show you how to access this data in Google Analytics once your target tracking is set up so you can find out what’s working and do more of it.
Quick hints: Google Analytics has removed the tracking function in GA4. If you’re not already using the new Google Analytics App + web property, this tutorial will work fine.
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Why use goal tracking in Google Analytics?
Google Analytics is a free website analysis platform. One of their least used and incredibly useful features is Target tracking.
There are four main goals that you can pursue with this goal tracking feature:
- Pages / screens per session
In this post we will focus on Target goals because they matter most as they allow you to track conversions for sales or some type of sign-up (like joining your email newsletter or downloading a lead magnet).
Goals are simply specific sides. As /Thank you or /Confirmation.
The idea is that you enter the URI you want Google Analytics to track conversions for and then you can do the following:
- View which pages / posts are being converted on your website
- See which traffic sources are converting
- View goal achievements and conversions for every page in your sales funnel
So, if you’re a blogger and you want to know what sources of traffic are bringing you email subscribers, this is the place to go.
If you’re a course creator, you can see what content on your website is driving sales and what traffic sources to focus on.
If you are a freelancer (or agency), you can see on which service pages inquiries are made. And the list goes on …
Sounds good? Let’s look at how to set goals in Google Analytics.
How to set goals in Google Analytics
If you haven’t already installed Google Analytics on your website, you’ll need to follow Google’s setup tutorial.
It’s a simple process of signing up for your account, getting a tracking code, and adding it to your website. You can use a free WordPress plugin like Analytify.
Now let’s set your goals in Google Analytics!
Once you are logged in to your analysis, you need to click on Administrator Button in the lower left corner:
Now click on Gates In the right column:
Then click on New goal Button:
Enter Name for your destination and select Duration::
You can also provide a target slot id, but we can ignore it.
Finally, let’s enter the URIs (or permalinks) for our goals, like I did in this screenshot:
Note: What is a URI? It is similar to a URL, but the domain name is excluded. So instead of entering https://bloggingwizard.com/thank-youwe would enter /Thank you.
Here’s what I did:
- Click the drop-down menu and select Begins with. This ensures that we catch anyone who gets to the landing page with / without the trailing slash.
- Enter Destination URI – This is the “final destination” where visitors will land.
- click on the funnel Toggle switch.
- Enter the URIs for pages that people visit before they reach the destination.
You can just enter the destination and be done with it. In this case, however, you can view funnel visualizations and identify leaking parts of your funnel. Useful, isn’t it?
In the example above, I left that Required Toggle switch alone. If you tick these, visitors who convert will have to visit the page you specified Required so that the conversion can be tracked.
This is useful because sometimes visitors randomly land on pages in your funnel. For example, offering a lead magnet on a confirmation page someone links to in a blog post will prevent data from being skewed.
Next you can click Check to see how your goal would have fulfilled over the past 7 days.
Finally click on to save and your goal has been set!
Note: I skipped adding monetary value to my goals as it can lead to misleading data. However, you can do so if you prefer. If you have multiple funnels, it is a good idea to use different target URIs each time. For example, I wouldn’t use mine /Thank you Side for other funnels. I would duplicate the page and change the URI slightly.
Now let’s take a look at how to monitor your goals so you can find out some useful data.
How to monitor your goals in Google Analytics
There are several places in Google Analytics that you can monitor your goals.
Let’s take a look at the most common ones you’ll need:
How to show which pages / posts are converting
For example, let’s say you publish blog posts on a regular basis and you want to see how successful your blog posts are in increasing conversions.
Use the navigation menu on the left to get to behavior → Website content → Homepage.
On the right of the screen you will see some additional columns next to your data.
Click the drop-down box next to the word Conversions and choose your destination. If you only have one, it should be there by default.
Below you can see the number of conversions and conversion rates.
Note: Conversions are measured as unique page views that don’t match the exact number of conversions.
Above you can see the total number of conversions and conversion rates, as well as the individual data for each landing page.
How to show which traffic sources convert best
This is where your goal tracking can really pay off – this is where you can discover some great options.
Navigate to on the left side of your screen Acquisition → All the traffic → channels.
Similar to before, we’ll select our destination from the drop-down list next to the word Conversions On the right side.
We can view any type of traffic, tracking data, behavior metrics, and our conversion goals.
But that’s not all. We can click on any of these traffic types to dig deeper.
Let’s use it Referral traffic as an an example.
When we click on recommendationsWe will see how each website sends traffic to us.
Sometimes Google Analytics puts traffic here that belongs in another location, e.g. B. DuckDuckGo or AOL Search, so some level of sensory testing is required.
Filtered for highest to lowest conversion rate, I scanned the list of referrals for the Blogging Assistant and discovered one from ContentMarketingInstitute.com that converted at over 5%:
When I click on the domain, I can find the exact article that sent me that traffic. The Blogging Assistant turned out to be top of the “Blogs That Inspire Marketers” list. Brilliant!
What can I do with this information? I can re-share the content and promote it in other ways to give it a boost.
Especially for websites that send traffic from multiple blog posts, I can understand in the context of the link why certain content sends more traffic or converts better when it lands on my website.
You will no doubt find websites that are sending a large amount of traffic that will not be converted. A look at the context will help you understand why. For example, Elementor.com sent a lot of traffic to one of my articles a while ago. It didn’t convert, but after digging deeper into it, it turned out that they are linked to a sales generating item that doesn’t show popovers.
You can also use this data to determine which websites you want to contribute to in the future.
How to visualize your funnel and monitor conversions at the highest level
Google Analytics has an entire section devoted to goals.
Just go to Conversions → Gates::
Here we can examine some useful data.
Reverse target path This is useful as it allows you to quickly identify the pages / posts that are sending the most conversions.
But I especially like that Funnel visualization Feature.
The funnel in the example above is rather flat as it is used to track newsletter signups from my registration forms and landing pages. However, with a funnel based on digital downloads or online courses, you will get a much clearer idea of which funnel steps will cause people to fall off. Once you know this, you can work on plugging the leaks and tweaking each funnel step accordingly.
How to Track Ecommerce Goals and Conversions in Google Analytics
Assuming you’ve added the ecommerce tracking snippet to your website, you can monitor your ecommerce goals by going on Conversions → E-commerce.
Now, I don’t run an ecommerce website so I can’t show you exactly what this data looks like – but it is there when you do.
Anything that can be measured can be improved.
Measuring is the first step in the optimization process. If you don’t measure it, there is no way you can improve it.
So, set up your Google Analytics goals and keep track of your funnel sides. Once you have a good amount of data, you can turn that data into ways to optimize and expand your website.