Do you want to track user journey on WordPress lead forms?
By tracking user journey, you can see exactly what pages your visitors are viewing before they fill out a form on your website. You can use this information to capture more leads and grow your business.
In this article, we are going to show you how to easily track the user journey on your WordPress contact form and lead forms.
Why Track User Journey for Your WordPress Forms?
Have you ever wondered why some people fill out forms on your website and some don’t? The answer often lies in how users interact with your website.
Wouldn’t it be nice if you could see what steps people are taking on your website before they actually fill out a form?
This information is known as the user journey. By keeping track of them, you can learn a lot about user behavior and activity on your website.
Once you figure out what is forcing users to fill out forms on your website, you can replicate them to generate more leads and grow your business.
How can I track the user journey for your WordPress forms?
If you’re already tracking conversions in WordPress with Google Analytics, you can get some insight into user activity before filling out a form on your website.
However, you cannot associate it with the actual user who submitted the form and the data it submitted.
This is where WPForms comes in.
It’s the best WordPress Form Builder plugin out there, used by over 4 million websites. You can use it to create any form in WordPress.
WPForms integrates seamlessly with all top email marketing services, supports multiple payment gateways, and is very easy to use.
It also includes a User Journey addon that allows you to see where your users came from and what path they took that led them to a successful form submission.
You can also see how much time they spent on each page before completing the form.
Let’s take a look at how to easily track user journey for WordPress forms.
Tracking user journey for WordPress lead forms
The first thing you need to do is install and activate the WPForms plugin. For more information, see our step-by-step guide on installing a WordPress plugin.
Note: You need at least the PRO plan of the plugin to access the User Journey addon.
After activation you have to visit the Settings »License Page to enter your license key. You can find this information under your account on the WPForms website.
Next you have to visit WPForms »Addons Click the “Install Addon” button under “User Travel Addon”.
Then you can start creating your forms. With WPForms you can easily create forms. You can create a simple contact form, email registration form, user registration and sign-up forms, booking forms and more.
For this tutorial we will create a contact form.
Just go to WPForms »Add new Page to create your form. You will be asked to provide a title for your form and then choose a template.
We use the simple contact form template.
WPForms will now load their drag and drop form generator with typical contact form fields already created for you.
You can add new form fields from the left column, edit or remove existing fields, or rearrange fields by moving them up or down.
When you are happy with your form, you can click the save button to save your form and exit the form creator.
You can now add this form to any WordPress post or site. Just edit the page you want the form to appear on.
On the post-processing screen, you need to click the Add New Block (+) button and then add the WPForms block to your content area.
In the WPForms Block Settings, you need to click the drop-down menu to select the form you created earlier.
WPForms shows a preview of your form in the content area.
You can now save your post or page and preview it to see your form in action.
View user Joruney reports for your forms in WordPress
After some users have submitted the form, you can view the user travel reports for all of the form entries.
Just go to the WPForms »Entries Page and click on the previously created form.
You will see a list of the form entries submitted by users. Simply click the “View” link next to a form entry to view full details.
At the top of the entry details page, you can see the form fields submitted by the user. Below you will see the ‘User Journey’ section.
It will show you the referral source that sent the user to your website. Below you can see the path that you have taken with all the pages you have visited up to the submission of the form.
It also shows how much time users have spent on each step of their journey. This will help you understand which content was more engaging or helpful to you.
If you also want to keep track of the user’s geographic region, you can go to WPForms »Addons Page and install the Geo Location Addon.
This enables you to see the geographic location of the user along with the rest of the user’s travel data.
Use user journey data to capture more leads
Now that you can track the user journey for your lead forms in WordPress, the next step is to use this data to capture more leads and grow your business.
Fortunately, there are plenty of tools out there to help move users in the right direction.
OptinMonster is the best lead generation and conversion optimization software on the market. It helps you capture more leads without affecting the user experience on your website.
It includes smart lightbox pop-ups, mobile pop-ups, slide-in scroll boxes, countdown timers, floating banners, and much more. You can also use powerful display rules capabilities to dynamically display personalized content to users at the right time.
All of these tools can help you improve the user experience and create an effective path for higher form conversion rates.
SeedProd is the best WordPress landing page builder out there. You can quickly create landing pages for your WordPress lead forms, sales campaigns, ad campaigns, and more.
You don’t need any design skills to create these pages. You can choose from dozens of beautiful templates and then make these your own with a simple drag and drop tool.
Most importantly, all of these templates are designed to improve the user experience, generate more leads, and increase conversion rates.
3. All in One SEO for WordPress
All in One SEO for WordPress is the best WordPress SEO plugin on the market. There is an easy way to optimize your WordPress website to get more free traffic from search engines like Google.
All in One SEO comes with powerful SEO tools that are ready to use out of the box. You don’t even have to be an SEO expert to use it.
It includes local SEO, extensive schema, and e-commerce support. Advanced XML sitemaps, SEO health check, and more. These tools ensure that users can easily find your website in search results.
With AIOSEO you can further optimize your popular pages to increase your organic traffic and leads.
We hope this article has helped you learn how to easily track user journey in WordPress lead forms. For more practical tips on increasing conversions, check out our ultimate guide to tracking conversions in WordPress
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