The way to manage your organization domestically

When it comes to SEO, there is nothing more important than having an online presence, especially when it comes to an endless supply of “free” users acquired through search engines and organic search.

While there are many SEO best practices that every blogger should follow. However, if you are a brick and mortar store with a physical storefront, ranking your business locally can help you attract more customers and drive traffic to your storefront.

Here are my favorite ways to do just that.

Have the correct category assignments

Based on a survey conducted by Moz, this is considered to be the most important factor in local ranking. And for an obvious reason. How can people find you if your business is not in the correct selected category? For example, if you are an electrician in Chicago, you would need to select Electrician in the default category taxonomy provided by Google (or Yahoo! or Bing). Choosing a restaurant will not rank your business in relevant search terms. You can select up to 9 categories to narrow the results.

Also, remember that when describing the details of your business, make sure you are using the correct keywords that describe the business. Proximity of business address to search city; and you provide the most up-to-date information for your company.

On-site optimization

On-site optimization simply means that your website has both locally optimized title tags and meta descriptions. This is what people will notice when searching for local businesses as the title pops up to them.

You also want to make sure that your website has geo-targeted keywords for everything from page titles to the content you create. Your NAP contact information (name, address, phone number) should appear in the header or footer of every page on your website. And please make sure that all this contact information remains consistent (same spelling, punctuation, wording and address).

Bonus Tips: Embed a map by getting an HTML code when you put your address in Google Maps. Also, make sure you are using stronger keywords. Wordstream has listed 8 tools that can help you find out what people are looking for.

Be listed in local search directories

Whether it’s a hyper-local or national directory, inclusion in a third-party local corporate directory is an absolute must. Remember, you must first submit and review your company. Therefore, everything that describes your company is current and accurate.

Some of the popular local business directories are: Google Places, Yahoo Local, Bing Local, Yelp, MerchantCircle, Superpages, and Yellow Pages. Citysearch, Angie’s List, and Zagat are some other suggestions. You can also use a tool like Whitespark Local Citation Finder to find more local directories.

One last word on quotes. Don’t submit your site to every directory out there. You may think that posting to hundreds of local corporate directories will make a wider network, but that won’t happen. Stick to directories that can help people find your business. For example, we created quotes for the PBInstitute to help children with substance abuse. If I were to build quotes from a plumber job … it really wouldn’t help at all. It will actually hurt them in the long run. Keep everything in relationship and it will help you 10x more in the long run.

Earn positive reviews

One of the best ways to get your local business ranked is with positive reviews. To achieve this, great customer service is required. Kate Morris says on the Moz blog if you do this you are “giving them no choice but to tell people about you”.

You can get other people to leave reviews by posting clues, such as: B. Buttons / badges from websites like Yelp on your website. Reminding people to leave a review by mentioning a local business directory on the receipts; and / or ask customers to email them to rate their post-purchase experience.

Finally, make sure you engage your audience through the social media platforms that your customers spend the most time on. However, don’t ask for reviews. Use social media to interact with customers, e.g. B. to announce an event. Resolving concerns or questions; or share relevant content. Also, add social buttons to your website to make life easier for your fans. Reviews will follow this type of engagement.

Measure and analyze

Lastly, use Google Analytics to find out information about your customers, which local websites are driving traffic to your website, and even the kind of local search opportunities available.

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